From Munich with love

Introducing the BMW 1 Series – this may be the entry level from the iconic German marque, but it is the car to beat in its class. This iconic compact luxury car is designed to ignite your passion for the road and elevate your everyday journeys to new heights. Whether you’re bombing down B roads or cruising on the motorway, this is a true driver’s car. From its head-turning design to its exhilarating performance and cutting-edge technology, the third generation BMW 1 Series is the perfect gateway to the ultimate driving machine.

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If looks could grille

BMWs recent styling choices have often proven … divisive (just look at the snub-nosed M4 and boxy IX), but the 1 Series finds the right balance of conservatism and modernity. The big chrome kidney grille is the most striking feature on the 1 series, and gives what would otherwise be an understated hatchback something of a signature look.

The high shoulder and angular lights also give the 1 Series an imposing and purposeful look when on the road. The 1 Series might not be as beautiful as it’s closest competitor the Mercedes A Class, but it makes up for it in so many other areas.

Feel the quality

Step inside the cabin of the 1 Series 118i M Sport Auto and you’ll find a world of sophistication and comfort. The high-quality materials, ergonomic design, and modern touches create a luxurious and driver-focused environment. With features like sport seats, ambient lighting, and a premium audio system, every journey becomes an immersive experience.

Perfect position for dynamic driving

The quality of the 1 Series extends from the interior to under the bonnet. The powerful 1.5-liter TwinPower Turbo petrol engine delivers an exhilarating driving experience with its quick acceleration and responsive power delivery. Combined with the smooth-shifting automatic transmission, this car offers a seamless and dynamic driving experience that keeps you engaged on every twist and turn.

Munich’s finest have also got the driving position in the 1 Series to damn near perfection. You’ll sit quite low in the car to emphasise the driving dynamics and sporty credentials, ensconced by the luxurious cabin with a chunky steering wheel in your hands, you’ll feel the 1 Series’ M Sport credentials.

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Every bit a BMW

BMW is renowned for its commitment to quality and craftsmanship, and the 1 Series 118i M Sport Auto is no exception. With attention to detail and precision engineering, every aspect of this vehicle is designed to provide a premium driving experience that exceeds expectations. From the seamless integration of cutting-edge technology to the smoothness of every control, BMW’s commitment to excellence is evident throughout.

Pull not push

The third generation 1 Series is the first to use front wheel drive rather than rear wheel drive. In other words it pulls itself through then bends rather than pushing itself. Nonetheless the 1 Series drives brilliantly, and moving the drive train to the front has another added benefit – more space in the back!

The 1 Series features terrific rear leg room, and large rear doors for a compact car, which make it easy to get luggage and child seats in and out. The boot is also an impressive 380 litres, so practicality won’t be a problem.

Built for the future

The BMW 1 Series is packed full of intelligent technology, and strikes the perfect balance between electronic driver aides and old school motoring. Two gorgeous screens will keep you informed about where you’re headed and upcoming hazards, while the onboard safety features can avoid unwanted lane departures and head on collisions.

You don’t even need to use the touchscreens, if you don’t want to. BMW gesture control allows you to accept or refuse incoming calls, while the car can receive over the air updates, to get better over time.

Lease or Subscribe?

Subscription gives you more flexibility and services than a lease, but how do they stack up on price?

BMW

1 Series

BMW 1 Series

	Lease	Subscription
Term	24 months	24 months
Upfront Payment	£4927.49	£775 including £500 refundable deposit
Maintenance	£12.48	Included
Flexibility	Not Included	Included
Monthly Cost	£535.01	£600
Total Cost	£17,519.68	£15,175