Mycardirect’s Cookie Policy

What are cookies?

A cookie is a small file which is placed on your computer’s hard drive.

When you visit our website for the first time, you are asked if you agree to have this cookie placed on your device. Once you agree, the file is added to your device and the cookie helps analyse web traffic or lets us know when you visit a particular part of our site.

Our website alerts you to the presence of cookies and allows you to accept them before proceeding.

If you decide to decline cookies then you can do this via our cookie preference solution CookieYes.

What do cookies do?

Cookies allow web applications to respond to you as an individual. The web application can tailor its operations to your needs, likes and dislikes by gathering and remembering information about your preferences.

We believe that the cookies we use help us to provide you with a better website experience, by enabling us to monitor which pages you find useful and which you do not.

Mycardirect Limited (“Mycardirect”, “we” or “us”) uses cookies and other similar technologies in the operation of our website, app and emails we send you (the “site”). For simplicity, in this Cookie Policy we refer to all these technologies as “cookies”.

When you first visit our site, we will ask your permission to set certain non-essential cookies and other similar technologies on your device. It is entirely up to you whether you consent or not (although some aspects of the site may not work as well if you don’t), and you can change your mind at any time. See ‘How to Manage Your Cookies’ for more details.

This Cookie Policy explains what cookies we set on your device, and your options to accept or refuse those cookies. The cookies on our site have five broad purposes: (1) some are strictly necessary for the site to work; (2) some help us analyse and understand the performance of the site; (3) some enable us to provide better functionality on the site; (4) some help us target advertising to our users; and finally (5) some are set by social media providers.

The cookies may be set by Mycardirect, or by a third party. They also vary in how long they stay on your device: some will last for only as long as you are on the site, whilst some will remain on your device for much longer periods unless you delete them. Please read on for more details about each type of cookie.

Strictly Necessary Cookies

These cookies are necessary for the site to function and cannot be switched off in our systems. They are usually only set in response to actions made by you which amount to a request for services, such as setting your privacy preferences, logging in or filling in forms. You can set your browser to block or alert you about these cookies, but some parts of the site will not then work or may display improperly.

Cookies used:

  • Cookieyes-consent
  • wpEmojiSettingsSupports

Functional Cookies

These cookies enable the site to provide enhanced functionality and personalisation, for example remembering your preferences. They may be set by us or by third party providers whose services we have added to our pages. If you do not allow these cookies then some or all of these services may not function properly.

Cookies used:

  • Lidc
  • Li_gc
  • UserMatchHistory

Performance Cookies

These cookies allow us to measure and improve the performance of our site.

Cookies used:

  • _uetvid
  • _uetsid

Analytics Cookies

These cookies allow us to count the number of visits, and traffic sources our users are coming from. They help us to know which pages are the most and least popular and see how visitors move around the site. All information these cookies collect is aggregated and therefore anonymous. If you do not allow these cookies we will not know when you have visited our site, and will not be able to monitor its performance.

Cookies used:

  • _ga_*
  • _ga
  • _gcl_au
  • _gid
  • _gat_gtag_UA_*
  • _hjSessionUser_*
  • _hjSession_*
  • _fbp
  • AnalyticsSyncHistory

Advertising Cookies

These cookies are set through our site by our advertising partners, and are used by those companies to build a profile of your interests and show you relevant adverts on other sites. They do this based on uniquely identifying your browser and internet device, and tracking your behaviour on our site and other websites. If you do not allow these cookies, you will experience less targeted advertising (you may still see advertising online, but it will not be targeted based on your browsing history).

Cookies used:

  • li_sugr
  • MUID
  • bscookie
  • Bcookie
  • Fr

Uncategorized

Cookies that fulfil a number of auxiliary functions.

  • Lantern
  • 40024_lantern
  • STACKSCALING

Our Pages on Social Media

If you visit a page which we maintain on a social media site such as Facebook, it is likely that cookies will also be set on your device. These cookies are set by the social media network and so, to change the cookies that you receive from these sites, even on our pages, you will need to change the settings provided by the social media site.

Our Emails

Our emails contain a line of code called a pixel. We use pixels to check whether you received our email and, if you did, whether you opened it or clicked any links in it. We use this information to check you have received important information from us, so that our customer support team can help you better.

If your email programme allows it, the pixel also tells us how long you looked at our email, on what device and from where. We use this information only to create aggregated reports (and not to try to identify you individually). We use these reports to understand which technologies people use to read our emails (for example, device type or operating system) and where our emails end up. We use this information to help improve our services.

How to Manage Your Cookies

You can manage all your cookie preferences using our cookie management solution CookieYes. The CookieYes management panel is usually located in the bottom left corner of the website.

Contact Us

If you have any queries about our use of cookies and similar technologies, please contact us by email at enquiries@mycardirect.co.uk.

Last updated 20 October 2025